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Creative Direction

From ideation to execution 

TIIYA x CR Runway

This campaign began with studio shoots and ended on the CR Runway in Qatar, the very runway that graced the stage of Qatar's 974 stadium marking the last event before its closure. The coIours are in line with the brand's political stance. The colors make up the Palestinian flag

SS21 Vogue shoot

This shoot was for the TIIYA's Vogue Arabia campaign. Please see the publications tab for more.

The Last Romanov

One of my favorite campaigns. This was executed in London with a small yet robust team. 

Rawdah Shoot

This was the fulfillment of a personal goal of mine, to work with Rawdah, a trailblazing hijabi supermodel.